Post by account_disabled on Mar 7, 2024 3:55:16 GMT
Communication is essential for the well-being of business. Due to the advancement of online shopping and the amount of information on the Internet, today's consumer has changed. Now they search and inform themselves much more than before, and they need the brand to be present at all times in the event of any inconvenience. To alleviate this, we talk about c-commerce. C -commerce, also known as conversational commerce , is a business model in which purchases and sales are made through instant messaging, such as WhatsApp, Instagram and Facebook . It is widely used today since a large number of people trade through social networks and use these channels to make commercial transactions. In addition, it can operate as a form of contact between a company and its customers to achieve different objectives: sales, recognition, reaching users, and many more.
For this reason, it helps an organization's CX improve and become increasingly competitive. In short, c-commerce personalizes the experience of customers and users , creates sales opportunities and enhances the profitability of companies through communication. C-commerce growth data However, if e-commerce Buy Bulk SMS Service continues to grow, so does c-commerce . In fact, some trends ensure that conversational commerce will be a great sales booster for all those companies that sustain it over time. Now, can c-commerce help improve a company's CX? According to the “Industry Micro-Shifts” research, commissioned by Facebook and prepared by Kantar Profiles, conversational commerce optimizes the User Experience by 30%, automates 90% of CRM and marketing processes, and is 100% measurable at real time. What's more, according to Leadsales , c-commerce will be key to increasing the online sales of SMEs by up to 300% during 2022.
And according to a report from the firm Boston Consulting Group (BCG), this type of commerce would represent up to 20% of the e-commerce market in Mexico by 2025. And there are still more. According to the Juniper Research agency, it is estimated that, in the next 4 years, c-commerce will grow more than 590%, and that chatbots will represent 50% of the investment in the marketing strategy. With all these percentages in sight, we must give great importance to chatbots and voice interfaces , and the way in which they are designed. Responding in real time, being clear and objective, providing relevant information to the user, all of this comes together to improve CX and position a company as a leader in experiences. Advantages of c-commerce to improve the CX of a company Boosting business, improving CX, positioning a brand, all these are qualities of good use of c-commerce.